Chick-fil-A BrandIndex score fell 40% after CEO anti-gay remarks

Chick-fil-A brand health dives 40 percent after anti-LGBT remarks | The Raw Story

A market research firm found that Chick-fil-A’s BrandIndex score fell 40% nationally since its CEO told the Baptist Press that his company funded groups that oppose marriage equality. 

When the CEO’s remarks were published on July 19, Chick-fil-A had a national score of 65, one of the highest in the industry. By July 25, its BrandIndex plummeted to 39.


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